Built for the industries that live on creators
Whatever you sell, the right creator match looks different. Formative tailors verified matching, escrow, and attribution to how your industry actually buys.
Not sure where you fit?
Every vertical gets the same trust layer: verified matching, escrow, and proof.
Video Games & Esports
Gaming and esports audiences live on Twitch, YouTube, TikTok, and Discord — and they trust creators over ads.…
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Restaurants & Delivery
Food creators drive foot traffic and orders — but only when their audience is in your market. Formative…
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Athleisure & Activewear
Activewear sells on aspiration and authenticity. Formative matches athleisure and activewear brands with…
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Consumer Packaged Goods
CPG wins on repetition and trust at scale. Formative matches CPG brands with creators across food, home,…
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Beauty & Fashion
This is the category creators built. Formative matches beauty, skincare, cosmetics, and fashion brands with…
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Fitness & Wellness
Supplements, apps, gyms, and wellness brands live and die on credibility. Formative matches you with fitness…
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Food & Beverage
Packaged food, drinks, energy, and alcohol brands grow on taste-tests and habits. Formative matches you with…
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Tech, Apps & Fintech
Apps, SaaS, fintech, and tools grow on demonstrated value. Formative matches tech brands with creators who…
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Entertainment & Streaming
Films, shows, music, and events win the first weekend. Formative matches entertainment brands with creators…
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Politics & Advocacy
Campaigns, causes, and advocacy groups increasingly move people through creators. Formative matches your…
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Formative works for any brand that partners with creators. Tell us what you sell.