Get verified & matched
Creators connect their socials and verify identity to earn the Verified badge. Brands set their goals and let the affinity engine surface real, ranked matches.
Trust-first creator marketplace
Where brands meet creators with intention
Verified metrics. Verified identity. Money held in escrow until the work is approved. Formative removes the guesswork from creator partnerships — for both sides.
No self-reported numbers. Real data, real people, real outcomes.
The five things every deal stands on
Verified metrics
Verified identity
Escrowed money
Signed contracts
Earned reputation
The problem
Influencer deals run on screenshots, DMs, and hope.
Self-reported follower counts. Terms buried in chat threads. Payment chased over email. Both sides take on risk they can't see — and good partnerships fall apart over it.
- Brands can't tell which numbers are real — or which creators actually deliver.
- Creators do the work first and hope the payment shows up.
- Nothing is binding, so nothing is safe.
The Formative way
Trust, built into every step.
We verify the numbers, verify the humans, hold the money, sign the terms, and let reputation compound. The result is a marketplace where a match means something — from the very first deal.
How it works
One shared deal flow. Two clear paths.
Both sides onboard in minutes, meet in a matched shortlist, and move through a single protected deal — from brief to payout.
Agree & sign
Compare verified media kits, negotiate rate and deliverables with structured offers, then turn the agreed terms into a contract both sides e-sign.
Deliver & get paid
The brand funds escrow before work starts. On approval, the milestone releases to the creator automatically — and every outcome builds reputation.
Creators: your real numbers are your pitch.
Turn verified metrics into a media kit and get matched with paid deals.
The trust core
Five guarantees underneath every campaign
Most marketplaces bolt trust on afterward. Formative is built around it.
Verified metrics
Follower and engagement data is pulled straight from authenticated platform APIs — never typed in by hand. The number on the media kit is the real number.
Verified identity
Creators verify who they are with ID.me before a profile goes live. Brands are checked on identity and company legitimacy. Real humans on both sides.
Escrowed money
Campaign funds are held safely and released only for work the brand approves. Creators know the money is there before they start.
Signed contracts
Agreed terms become a binding, e-signed contract — not a promise lost in a chat thread. Both sides are protected on paper.
Earned reputation
Ratings and real campaign outcomes build a track record that can't be faked — and a strong record compounds into better deals and higher rates.
Trust that can't be copied
Verified metrics, daily snapshots, and real outcomes accumulate into a record a new competitor literally can't buy or backfill.
Why it matters
The matching engine
A match score you can actually trust
Our Creator–Brand Affinity engine scores every creator from 0 to 100 — weighted by what your brand cares about — then explains itself in plain language, citing only verified data.
- Seven signals: audience alignment, niche fit, engagement, track record, price fit, brand safety, and competitive history.
- A quick onboarding warm-up personalizes your matches before your first search.
- AI curates and explains the shortlist — but never secretly changes the underlying score.
@julia.reyes
Best Match · 92
Best Match · 92
Why: The chef's credibility and audience match your wood-fired story, at a rate inside your budget.
Brands: stop guessing from screenshots.
Match on verified data and release payment only for approved work.
For Creators
Turn your real numbers into a professional, verified media kit. Discover legitimate paid deals, sign with confidence, and get paid the moment your work is approved.
- Auto-built media kit from your connected accounts
- Paid on delivery — no invoicing, no chasing
For Brands
Discover vetted creators on verified numbers, not screenshots. Post a brief, get a ranked shortlist, and pay only for work you approve — every dollar protected by escrow.
- Affinity-ranked matches with plain-language reasons
- Escrow release only on approved deliverables
Questions
Formative, in plain terms
Formative is a trust-first marketplace where brands and creators run sponsored content campaigns. Every profile shows metrics verified directly by the social platforms, identity is verified before a creator becomes discoverable, campaign funds sit in escrow, deals are signed contracts, and reputation is earned from real outcomes.
A Creator–Brand Affinity engine scores every creator from 0 to 100 across audience alignment, niche and content fit, engagement and reach, track record, price fit, brand safety, and competitive history — weighted by what each brand cares about. Results sort into Best, Strong, and Possible matches, and an AI layer explains the shortlist without ever changing the underlying score.
Before work begins, the brand funds the campaign into escrow. When the brand approves the delivered content, the escrowed milestone releases to the creator automatically — no invoicing, no chasing, no waiting on net-30.
Yes. Metrics are pulled through authenticated first-party social APIs, not self-reported. A profile only becomes discoverable after the creator verifies their identity, so brands always compare real people and real numbers.
We're onboarding early-access creators and brand partners now. Join the waitlist below as a creator, or request a demo as a brand, and we'll reach out as spots open.
Be first on Formative
Creators join the early-access waitlist; brands can request a live demo. One quick form either way.