A media kit that builds itself
Connect Instagram and TikTok with one tap. Your verified stats populate automatically — add past work and rate packages, and you're live.
For Creators
Get verified.
Get verified.
Land paid deals.
Get paid on delivery.
Your real numbers are your superpower. Formative turns them into a professional media kit, connects you with legitimate brand deals, and pays you the moment your work is approved.
Paid fast. No invoicing. No chasing.
@ava.makes
✓ Verified
✓ Verified
84.2K
Followers
6.1%
Engagement
4.9★
Rating
Reel · $850
Story set · $400
UGC · $600
$850 in escrow — released on approval
Why creators choose Formative
Built to protect your time, your work, and your worth
Real deals, real budgets
Every brand is verified on identity and company legitimacy, and every campaign is escrow-funded before you're invited. No tire-kickers.
Paid the moment you're approved
The money is already in escrow. When the brand approves your deliverable, your milestone releases automatically to your account.
Your journey
From sign-up to payout
Eight steps, one protected flow. Here's exactly how it goes.
1
Sign up as a Creator
Choose your role and start in seconds.
2
Connect your socials
Link Instagram and TikTok with one tap each; set your niche and content types.
3
Build your media kit & verify
Review your auto-filled metrics, add past work and rates, then verify once with ID.me to earn your Verified badge and go live.
4
Get matched
See opportunities matched to your audience and style, plus direct invites from brands.
5
Apply & negotiate
Pitch with a proposed rate or respond to an invite; settle terms with structured offers.
6
Sign the contract
Agreed terms become a binding agreement you both e-sign — you're protected on paper.
7
See escrow funded
The brand funds the campaign before you begin. If you deliver, you get paid. Period.
8
Deliver & get paid
Upload your content, handle any revisions, and on approval the milestone releases automatically. Ratings build your reputation.
Your next brand deal starts with a media kit.
Get verified once — then let matched, escrow-backed offers come to you.
Grow your rates
A track record here compounds
Every completed campaign adds verified outcomes and ratings to your profile — proof that can't be faked. The stronger your record, the better the deals and the higher the rates you can command.
- Authentic ratings from real brands you've worked with
- Performance and earnings history in one place
- The longer you're on Formative, the richer your verified story
Dynamic rate cards
Price with the market, not against it.
Formative helps you set and adjust your rate packages based on real market conditions and your growing track record — so you charge what your work is actually worth.
Creator questions
Good to know
The brand funds the campaign into escrow before you start. When your delivered work is approved, the escrowed milestone releases to your connected account automatically — no invoicing, no chasing, no net-30.
It's your profile, auto-built from your connected accounts with metrics pulled directly from the platforms. Brands see real audience and engagement numbers — you add past work and set your rate packages, then publish.
Yes — once, with ID.me, to earn the Verified badge and become discoverable. It protects your reputation and keeps impersonators out of the marketplace.
Absolutely. You'll be scored on the data available. Connecting Instagram as well gives brands a fuller picture of your audience, which can improve your matches — but it's not required.
The early-access waitlist is free. We'll share full pricing with early creators as we onboard — the model is built to reward real work.
Get early access
Join the creator waitlist
Be first in line when we open the doors. It takes 30 seconds.