Search verified, not vanity
Filter by niche, platform, follower range, engagement, and audience — across numbers pulled straight from the platforms, never self-reported.
For Brands
Match with vetted creators. Pay only for approved work.
Stop guessing from screenshots. Discover creators on verified metrics, get an affinity-ranked shortlist with plain-language reasons, and protect every dollar with escrow.
Verified numbers. Signed terms. Escrow-protected spend.
Your ranked shortlist
@julia.reyes
@mkfitness
@theplate
Best match: audience, niche, and rate all align with your brief.
Why brands choose Formative
Confidence at every step of the campaign
Ranked matches, explained
An affinity score orders your shortlist and tells you why each creator fits — in plain language that cites only verified data.
Pay only for approved work
Fund a campaign into escrow and release money only for deliverables you accept — with partial release when targets are partly met.
The matching engine
Seven signals. One score. Weighted for you.
Our Creator–Brand Affinity engine adds up how well a creator fits on everything that matters — weighted by what your brand cares about.
Audience alignment
Age, gender, and location matched to your target — down to the city.
Niche & content fit
Derived from real posts and style, not a claimed category.
Engagement & reach
Followers, views, and how audiences actually react.
Track record
Past Formative campaigns, ratings, and on-time delivery.
Price fit
Their rate versus your budget range.
Brand safety
Content rating, verification, and risk flags.
Competitive history
Recent work with competing brands.
Personalized from day one
A 2-minute onboarding warm-up teaches the engine what you value before your first search.
See your best-fit creators, scored and vetted.
We'll walk you through a live match for your brand in 20 minutes.
Protected spend
Your budget is safe until the work is right
Formative connects approval to payment. Money sits in escrow, deliverables are reviewed against the brief, and funds release only when you're satisfied — automatically confirmed against live platform data, not manual guesswork.
- Escrow release gated on approved deliverables
- Closed-loop attribution ties content to real outcomes
- Delegated agency access with a disclosed "Managed by" label
Closed-loop attribution
See what actually worked.
Auto-generated tracking links connect each creator deliverable to downstream landing-page and checkout conversions — feeding measured outcomes back into your future matches.
Brand questions
What you'll want to know
A Creator–Brand Affinity engine scores every creator 0–100 across seven signals — audience alignment, niche fit, engagement, track record, price fit, brand safety, and competitive history — weighted by what your brand cares about. A short onboarding warm-up personalizes results before your first search.
You fund a campaign into escrow, and money releases only for deliverables you approve. If performance targets are only partially met, partial-release logic applies. You never pay for work you haven't accepted.
Yes. Every discoverable creator has verified their identity and connected authenticated social accounts, so the numbers you see come from the platforms themselves — never self-reported.
Yes. A delegated access layer lets an agency manage a brand's account under a visibly disclosed "Managed by" relationship, distinct from ordinary team roles.
See it live
Request a brand demo
Tell us a bit about your campaigns and we'll walk you through Formative.